BACKGROUND

Art culture in Romania began to flourish following the fall of Communism in 1989. When asked about the evolution of the contemporary art scene over the past 25 years, Romanian artist Daniel Perjovschi stated that “after the Revolution, Romania’s uniform, totally controlled, and compact art scene morphed into a multi-layered, contradictory, and diverse environment” (My Art Guides, 2016). Subsequently, full-time artists have formed welcoming art communities, and large cities in Romania, like Bucharest, are boasting galleries showcasing their works (Romania Tourism, n.d.). The willingness of these communities and galleries to work together has enabled both the art market and Romanian art scene to experience steady growth over the past few decades.

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Romanian youth from low-income families often lack the monetary and educational opportunities to develop their artistic skills. The young artists who are fortunate enough to develop their artistic skills struggle to gain recognition for their work in Romania (Grosu, 2012), and thus have begun to explore new avenues to promote themselves. Today, many young artists utilize social media as a means of self-promotion but continue to struggle with gaining an adequate audience to support a career. However, there are nongovernmental organizations in Romania that provide financial, educational, and professional support to young artists and work actively to promote young artists on social media.