RECOMMENDATIONS
The team developed five recommendations that they believe will strengthen the promotion of the Royal Margaret Foundation of Romania’s Young Talents Program and assist the Foundation with improving the development of young artistic talent
The team hopes that through increased promotional efforts, more young Romanian artists will learn of this program, and have the opportunity to further develop their talent and pursue their passions.
Diana Lemnaru
Implement more effective use of Facebook and Instagram
The Young Talents Program should implement a posting schedule for their social media in order to maintain consistent and frequent updates.
Post Work from Members and Alumni to Diversify Content
To address diversity issues, the team suggests that the Young Talents Program post work from all their current members to show potential applicants and sponsors of the program the diversity of artists the program accepts. The program’s social media pages can feature a different artist’s work every week, alternating between visual artists and musicians, and featuring artists’ work that the pages have not traditionally shown. Particularly, the Young Talents pages should share more work from different types of musicians such as composers, conductors, and instrumentalists.
Tell Stories from Current Members and Alumni about their Time in the Program
Stories have the potential to allow the Young Talents Program to connect with audience members and increase engagement with Young Talents posts. “Social media gives people a place to share these emotions and connect with others who feel similarly. If you can tie your marketing content to strong emotions, you can boost its social media shares” (Ballantine, 2018). Alumni were enthusiastic about sharing their experiences with mentorships, exhibitions, and concerts, and expressed the meaningful relationships they formed with other members. The program can utilize these stories to appeal to potential applicants and donors emotionally. Additionally, donors and art enthusiasts may feel more inclined to support a program that fosters this kind of camaraderie between its members.
Teach Current Members about Social Media Platforms Specific to Their Discipline
Through the surveys and interviews, the team learned about platforms that are specific to certain types of art, namely SoundCloud and YouTube for musicians and Behance for visual artists. The team recommends that the Young Talents Program inform their current members of these platforms in order to grow their individual promotion.
Involve Current Members in the Program’s Promotional Process
During a social media takeover, members would be able to share their work, share their personal testimonies about their experiences in the program, and advocate for the program’s positive impacts. Given the more visual nature of Instagram and the fact that this is one of the most popular platforms in Romania, it may be best to make use of this promotional strategy on Instagram.