METHODOLOGY
Methodology Flow Chart
The goal of this project was to assist the Royal Margaret Foundation of Romania’s Young Talents Program with strengthening their social media promotion to reach more young artistic talent. The team addressed this goal through three objectives:
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Investigate social media usage among young artists in Romania.
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Evaluate the social media presence of the Young Talents Program.
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Explore creative techniques for the Royal Margaret Foundation and its Young Talents Program to attract a wider audience on social media.
Objective 1: Investigate social media usage among young artists in Romania.
To investigate social media usage among young artists in Romania, the team surveyed current members and alumni of the Young Talents Program as well as other artists in Romania unaffiliated with the program. Through the surveys, the team discovered the best ways that the Young Talents Program can reach young artists online, as well as what platforms these young artists utilize to promote themselves and their art.
Objective 2: Evaluate the social media presence of the Young Talents Program.
To evaluate the status of the Young Talents Program’s social media presence, the team researched online articles and blogs of social media experts and marketers to learn what an artist or organization should be posting on their pages, as well as how frequently they should post to reach the largest audience. With this knowledge, the team then coded each post on the program’s Facebook and Instagram by their content, and determined the frequency in which they post. The team analyzed the Young Talents Program’s Facebook and Instagram pages to understand the programs’ promotional stance and how they can improve upon what they already promote and share to their viewers.
Objective 3: Explore creative techniques for the Royal Margaret Foundation and its Young Talents Program to attract a wider audience on social media.
To explore creative techniques the program can employ to attract a larger audience, the team extended their research to social media promotional techniques for specific platforms like Facebook and Instagram and conducted follow-up interviews with eight current members and seven alumni of the Young Talents Program. By interviewing current members and alumni of the program, the team wanted to learn how these artists promote their work online and allow them to share their opinions of the Young Talents social media pages. By conducting research on different techniques of social media platforms such as Facebook and Instagram, the team wanted to explore creative ways the program can use these platforms and collaborate with their current members to reach more young artists in Romania.